How Academic Libraries Reach Users on Facebook |
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| Authors: | Gang Wan |
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| Institution: | 1. Texas A&2. M University , College Station, Texas, USA |
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| Abstract: | Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc. |
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| Keywords: | Academic libraries content analysis Facebook library services marketing social networking |
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