| 浅析预设在广告语言中的应用 |
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| 引用本文： | 张慧智.浅析预设在广告语言中的应用[J].长治学院学报,2009,26(1). |
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| 作者姓名： | 张慧智 |
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| 作者单位： | 长治学院外语系,山西长治,046011 |
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| 摘 要： | 文章在简要回顾预设研究的基础上,阐述了预设的使用特点,并通过广告实例分析了各种预设在广告语言当中的应用.
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| 关 键 词： | 预设 广告语 应用 |
On the Application of Presupposition in Advertisement Language |
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| ZHANG Hui-zhi.On the Application of Presupposition in Advertisement Language[J].Journal of Changzhi University,2009,26(1). |
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| Authors: | ZHANG Hui-zhi |
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| Institution: | Department of Foreing Languages Changzhi University;Changzhi Shanxi;046011 |
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| Abstract: | Advertisement is a particular form of communication aiming at persuading the consumers to buy its product via its language.Presupposition,as one kind of pragmatic inference,is one of the important topics in linguistics especially in pragmatics.It is frequently employed to enhance the persuasive function of the adver-tisement language,because of its own properties and characteristics.By giving a brief survey of the study of presupposition,this paper discusses the properties and characteristics of the use of ... |
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| Keywords: | presupposition advertisement language application |
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