| 数字时代的新疆电视新闻发展对策研究 |
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| 引用本文： | 夏凌.数字时代的新疆电视新闻发展对策研究[J].新疆职业大学学报,2008,16(4):34-36. |
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| 作者姓名： | 夏凌 |
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| 作者单位： | 新疆艺术学院,组织部,新疆,乌鲁木齐,830001 |
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| 摘 要： | 数字化技术给新疆电视新闻带来前所未有的冲击和挑战，同时也为新疆电视新闻取得质的飞跃提供了太好的机遇。新疆电视新闻媒介应结合数字时代电视新闻发展趋势，采取积极拓展新的传播渠道、不断增强新疆电视新闻媒体的核心竞争力、认真策划日常播出中的运作策略增强收视效果等对策，推进新疆电视新闻与时俱进，赢得更大发展空间。
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| 关 键 词： | 数字技术 媒介融合 核心竞争力 发展对策 |
Research of Developmental Countermeasures of Xinjiang TV News in Digital Age |
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| XIA Ling.Research of Developmental Countermeasures of Xinjiang TV News in Digital Age[J].Journal of Xinjiang Vocational University,2008,16(4):34-36. |
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| Authors: | XIA Ling |
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| Institution: | XIA Ling (Xinjiang Arts University, Urumqi, Xinjiang830049, China) |
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| Abstract: | The Digital Technology has been bringing chailenges and impulses to Xinjiang TV News, and also it has been supporting good opportunities to improve the quality of Xinjiang TV News. The Medium of Xinjiang TV News should be united with the development trend of TV news in digital age. It should be adopted new spreading ways to strengthen the competitive power of Xinjiang TV news medium, and should be planned operating strategies of daily broadcasting to improve reception effects, and to advance the development space for Xinjiang TV news. |
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| Keywords: | Digital technology Medium combination Core competitiveness Developmental countermeasures |
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