| 论老年人旅游市场拓展策略 |
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| 引用本文： | 李顺芳.论老年人旅游市场拓展策略[J].闽西职业技术学院学报,2004,6(2):26-29. |
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| 作者姓名： | 李顺芳 |
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| 作者单位： | 闽西职业大学,旅游系,福建,龙岩,364021 |
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| 摘 要： | 随着我国老年人口的增加以及人们生活水平的提高,老年人消费观念的转变,老年旅游需求前景越来越旺。当前我国老年旅游市场隐而不旺,应分析我国老年人旅游市场现状以及老年人的旅游需求特征和旅游习惯,提出老年旅游市场拓展策略。
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| 关 键 词： | 老年人 旅游市场 拓展 |
| 文章编号： | 1008-4797(2004)02-0026-04 |
| 修稿时间： | 2004年2月10日 |
The tactics of developing tourism market for the elderly |
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| LI Shun-fang.The tactics of developing tourism market for the elderly[J].Journal of Minxi Vocational and Technival College,2004,6(2):26-29. |
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| Authors: | LI Shun-fang |
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| Abstract: | With the increase in elderly people and the improvement of people' s living standard,elderly people's expenditure conception have been changed.That is ,elderly people's tourism demands are growing increasingly. However, at the p resent situation,the aged market in China is potential and not flourishing.The p aper bases on the analysis of the current situation of tourism market for Chines e elderly people,their tourism demands and their traveling habits and raises th e tactics of how to develop elderly people's tourism market. |
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| Keywords: | elderly people tourism market to develop |
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