| 外资并购中的商标战略及对策 |
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| 引用本文： | 孙文雪,岳焕升.外资并购中的商标战略及对策[J].滨州学院学报,2008,24(2):43-46. |
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| 作者姓名： | 孙文雪 岳焕升 |
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| 作者单位： | 滨州学院政法系,山东,滨州,256603 |
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| 摘 要： | 外资并购是指外国企业通过一定的渠道和手段取得我国企业一部分或全部股份,从而对其经营管理实施控制的行为。外资在中国的并购采取的商标战略主要体现为对中国知名商标的使用进行控制、限制中方商标的进一步开发使用、独占合资企业商标的新增值、并购中国行业领军品牌等方面。我国要在加强反垄断、国家经济安全等方面的立法、健全商标评估机制、企业自身增强商标战略意识、成立民间商标自我保护组织等方面予以积极应对。
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| 关 键 词： | 并购 商标 战略 |
| 文章编号： | 1673-2618(2008)02-0043-04 |
| 修稿时间： | 2007年11月16 |
Trademark Strategy and the Contermeasures in the Foreign Capital Merger and Acquisitions |
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| SUN Wen-xue,YUE Huan-sheng.Trademark Strategy and the Contermeasures in the Foreign Capital Merger and Acquisitions[J].Journal of Binzhou University,2008,24(2):43-46. |
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| Authors: | SUN Wen-xue YUE Huan-sheng |
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| Abstract: | The foreign capital merger and acquisitions is that the foreign enterprise controls the management of Chinese enterprises through certain channel or method to buy part or all of the stock.The trademark strategy of the foreign capital merger and acquisitions in China mainly include controling the use of Chinese well-known trademark,limiting the further development of Chinese trademark,monopolizing the trademark's new increment of the joint enterprises and merging Chinese top trademarks.Our country should strengthen the legislation of the antimonopoly and the national economic security and perfect the system of the trademark appraisal.The enterprises should improve their consciousness of the trademark strategy.The establishment of the folk trademark protection organization is also necessary. |
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| Keywords: | merger and acquisitions trademark strategy |
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