| 中小企业网络营销应用研究 |
| |
| 引用本文： | 李刚,卓曼.中小企业网络营销应用研究[J].淮南师范学院学报,2012,14(4):34-36. |
| |
| 作者姓名： | 李刚 卓曼 |
| |
| 作者单位： | 1. 淮南职业技术学院经济管理系
2. 淮南职业技术学院经济管理系 安徽理工大学,安徽淮南,232001 |
| |
| 基金项目： | 【基金项目]安徽省高校省级优秀青年人才基金项目“中小型企业网络环境调查及促销策略研究”，淮南职业技术学院教研项目 |
| |
| 摘 要： | 中小企业网络营销应用能力目前相对比较薄弱,转变现有营销理念、方法和手段,适应低碳经济时代的要求,有效开展网络营销,成为中小企业获得持续竞争优势的关键;通过对中小企业开展网络营销存在的问题分析,提出中小企业有效开展网络营销的对策及方式。
|
| 关 键 词： | 中小企业 网络营销 低碳经济 发展 对策 |
Research on the application of net marketing in small and medium-sized enterprises |
| |
| LI Gang,ZHUO Man.Research on the application of net marketing in small and medium-sized enterprises[J].Journal of Huainan Teachers College,2012,14(4):34-36. |
| |
| Authors: | LI Gang ZHUO Man |
| |
| Institution: | LI Gang,ZHUO Man |
| |
| Abstract: | Now, the ability to apply net marketing in small and medium-sized is very weak. How can those enterprises gain sustained competitve advantages？ Keys are to change exsiting marketing philosophy, methods and means, to adapt to demands of low carbon economy era, and to carry out net marketing effectively. This paper analyses the exsiting problems when they carry out net marketing, and then puts forward effective measures and ways of developing net marketing. |
| |
| Keywords: | small and medium-sized enterprises net marketing low carbon economy development countermeasures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
