| 跨国公司本地化战略与比较成本理论的运用 |
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| 引用本文： | 梁勇.跨国公司本地化战略与比较成本理论的运用[J].乐山师范学院学报,2003,18(3):73-77. |
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| 作者姓名： | 梁勇 |
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| 作者单位： | 四川师范大学,经济学院,四川,成都,610068 |
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| 摘 要： | 随着经济全球化趋势的加强，跨国公司在国际贸易中扮演的角色日益显。近年来，为占领国际市场，降低生产成本，在激烈的国际竞争中培养强有力的国际竞争优势，跨国公司对外实施本地化战略，即包括研发、生产、服务及人才在内的全方位本地化战略。本将运用国际贸易有关理论对跨国公司的本地化战略进行分析，以帮助我们正确认识跨国公司的本地化战略给我国所带来的影响，树立既要引进来，又要走出去的竞争意识，提升我国企业在国际竞争中的地位。
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| 关 键 词： | 跨国公司 本地化 发展战略 比较成本理论 竞争意识 |
| 文章编号： | 1009-8666(2003)03-0073-05 |
| 修稿时间： | 2002年11月23 |
Transnational Corporations' Localized Strategy and Application of the Comparative Cost Theory |
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| LIANG Yong.Transnational Corporations'' Localized Strategy and Application of the Comparative Cost Theory[J].Journal of Leshan Teachers College,2003,18(3):73-77. |
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| Authors: | LIANG Yong |
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| Abstract: | With the reinforcement of economic globalization, transnational corporations play an increasingly important role in the international trade. In recent years, transnational corporations have taken a localized strategy abroad for occupying international markets , decreasing production cost and developing a strong international competition advantage , which includes research, exploration, production, services and personnel management. In this article, the author applies the related theories on international trade to analyze the localized strategy of the transnational corporation to help people recognize with rationality the influence of localized strategy upon our country, and be aware of the competitive sense-the sense of import and export to promote our country's status in the international competition. |
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| Keywords: | transnational corporation localized strategy the comparative cost theory application |
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