| 中国远程高等教育市场经营环境分析 |
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| 引用本文： | 陈娬.中国远程高等教育市场经营环境分析[J].现代教育技术,2007,17(8):50-53. |
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| 作者姓名： | 陈娬 |
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| 作者单位： | 华南师范大学教育信息技术学院,广州,510631 |
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| 摘 要： | 在全球化的影响下,我国远程高等教育已处于市场的实然环境之中。远程高等教育本身的特性、政府公共管理改革和远程高等教育的资源配置都要求以市场经营作为应然的选择。可从政府、行业和机构三个层面采取可行的措施建立远程高等教育市场经营环境。
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| 关 键 词： | 远程高等教育 市场经营 环境 |
| 文章编号： | 1009-8097（2007）08-0050-04 |
| 修稿时间： | 2006-06-19 |
Analysis on Circumstance of China Higher Distance Education Marketing |
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| Chen Wu.Analysis on Circumstance of China Higher Distance Education Marketing[J].Modern Educational Technology,2007,17(8):50-53. |
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| Authors: | Chen Wu |
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| Institution: | College of Educational Information Technology, South China Normal University, Guangzhou, 510631 |
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| Abstract: | Under the influence of globalization,China higher distance education has been in the real market circumstance.The character of distance education,reform of government communal management and resource distribution of distance education all request marketing as the obligatory choice.To develop circumstance of higher distance education marketing,we can take effective measure from 3 aspects as government,trade and institution. |
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| Keywords: | Higher Distance Education Marketing Circumstance |
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