| 略论传统美德对徽商的影响 |
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| 引用本文： | 许肇刚.略论传统美德对徽商的影响[J].南平师专学报,2004,23(4):113-115. |
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| 作者姓名： | 许肇刚 |
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| 作者单位： | 南平师范高等专科学校,管理系,福建,南平,353000 |
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| 摘 要： | 徽商是我国明清时期重要的商帮之一，在明清两代社会经济中占有重要地位。徽商身上体现的勤劳节俭、诚实守信、谦和有礼、仁爱好施，即是中华民族传统道德，尤其是传统美德的体现，又极具商业精神。徽商的兴起和存续有其特定的社会、地域原因，但受传统道德尤其是传统美德的影响，更发挥着持久绵长的作用。
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| 关 键 词： | 徽商 商帮 商业精神 节俭 社会经济 诚实守信 影响 传统美德 重要地位 爱好 |
| 文章编号： | 1008-5963(2004)04-0113-03 |
| 修稿时间： | 2004年8月3日 |
From Influence of Traditional Virtue on Hui Merchants |
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| XU Zhaogang.From Influence of Traditional Virtue on Hui Merchants[J].Journal of Nanping Teachers College,2004,23(4):113-115. |
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| Authors: | XU Zhaogang |
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| Abstract: | Hui merchants were a gang of important merchants during Ming & Qin Dynasty and they played a very important role in their time of social economy. Hui Merchants have the characteristics of diligence, frugality, honesty, fidelity, modesty, politeness, kindness, and generosity, which are the traditional morality, especially the virtue of Chinese people. Those characteristics also had very strong commercial impacts. Hui merchants, a regional economic group, whose rising had their own special social and regional causes, but the influence of traditional morality especially traditional virtue has played a long - lasting effect. |
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| Keywords: | traditional virtue hui merchants influence |
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