| 数据挖掘在民族地区商场管理中的应用 |
| |
| 引用本文： | 唐颖,胡洋,杨霞.数据挖掘在民族地区商场管理中的应用[J].黔南民族师范学院学报,2011(6):44-47. |
| |
| 作者姓名： | 唐颖 胡洋 杨霞 |
| |
| 作者单位： | 黔南民族师范学院计算机科学系; |
| |
| 摘 要： | 介绍数据挖掘技术应用到商场CRM中,运用多种数据挖掘技术发掘出潜在的高价值客户,预测其购买行为。通过聚类分析、差异分析等数据挖掘技术处理,从而帮助商场更好的了解客户消费需求热点,提高商场核心竞争力。
|
| 关 键 词： | 数据挖掘 CRM 民族地区商场 |
Application of Data Mining in Shopping Center Management in Ethnic Minority Area |
| |
| TANG Ying,HU Yang,YANG Xia.Application of Data Mining in Shopping Center Management in Ethnic Minority Area[J].Journal of Qiannan Normal College of Nationalities,2011(6):44-47. |
| |
| Authors: | TANG Ying HU Yang YANG Xia |
| |
| Institution: | TANG Ying,HU Yang,YANG Xia(Department of Computer Science,Qiannan Normal College for Nationalities,Dunyun 558000,China) |
| |
| Abstract: | This paper introduces data mining being applied to shopping center CRM,and various kinds of data mining technologies are used to find out the potential clients and predict their purchasing behaviors.Data mining technologies like cluster analysis and variation analysis help shopping centers to better understand client behaviors and enhance their core competitiveness. |
| |
| Keywords: | data mining CRM shopping centers in ethnic minority area |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
