| 多元化经营动因新论 |
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| 引用本文： | 王东亮.多元化经营动因新论[J].赣南师范学院学报,2000(2):38-41. |
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| 作者姓名： | 王东亮 |
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| 作者单位： | 华东师范大学,国际商学院,上海,200062 |
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| 摘 要： | 本文对多元化经营动因作了剖析 ,认为企业采取多元化经营战略是由于经理主义的存在、产品生命周期的更替和资本本性的要求而迫不得已的被动选择。并就企业核心能力与多元化经营的关系 ,提出了培养企业核心竞争能力应考虑的因素
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| 关 键 词： | 企业核心能力 产品生命周期 多元化经营 |
| 文章编号： | 1004-8332(2000)-02-0038-04 |
| 修稿时间： | 1999年5月24日 |
A New Theory for the Motivation of Diversified Trade |
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| WANG Dong,liang.A New Theory for the Motivation of Diversified Trade[J].Journal of Gannan Teachers' College(Social Science(2)),2000(2):38-41. |
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| Authors: | WANG Dong liang |
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| Abstract: | The author analyses the reasons for diversification from the perspective and maintains that the manager's doctrine,productive life cycle as inner demands of capital fund account for an inevitable process of diversification.The author also takes into consideration factors on how to sharpen the competitive core edge of a business on the basis of an account of the relationship between business core competencies and diversification. |
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| Keywords: | business core competencies productive life cycle diversification |
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