| 对传播类广告学专业设计教育的思考 |
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| 引用本文： | 韩志强.对传播类广告学专业设计教育的思考[J].教育理论与实践,2006(6). |
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| 作者姓名： | 韩志强 |
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| 作者单位： | 山西大学文学院 山西太原邮编030006 |
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| 摘 要： | 如何对传播广告学专业学生进行设计教育是目前许多院校存在的一个共性问题,因为学生没有美术基础,所以又不能简单照搬艺术类广告设计教育模式。就传播类广告学专业设计教育从观念偏差、设计教育定位和模式建立等方面可以找到适合于文科类学生设计教育的模式。
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| 关 键 词： | 广告学 设计教育 模式 |
Reflection of Design Education of Medium-Advertisements Specialty |
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| HAN Zhi-qiang.Reflection of Design Education of Medium-Advertisements Specialty[J].Theory and Practice of Education,2006(6). |
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| Authors: | HAN Zhi-qiang |
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| Institution: | Literature College of Shanxi University |
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| Abstract: | Currently how to carry out the design education for the students of medium-advertisements specialty is common problem in many colleges. The students have no basis of art, so the mode of art-advertisements design education can't be simply used in this field. The design-education mode suitable for liberal-arts students can be found from warp of idea, design-education orientation to establishment of mode in the design education for the students of medium-advertisements specialty. |
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| Keywords: | advertisements design education mode |
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