| 自媒体环境下高校校园体育文化建设路径研究 |
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| 引用本文： | 王焕盛.自媒体环境下高校校园体育文化建设路径研究[J].体育科技文献通报,2021(2):120-122. |
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| 作者姓名： | 王焕盛 |
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| 作者单位： | 山东科技大学体育学院 |
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| 摘 要： | 自媒体已经成为人们日常生活中获取信息的最主要手段。在自媒体环境下,研究高校校园体育文化建设的必要性、重要性,最后提出相应发展路径:坚持创新发展,不断推进自媒体平台创新、受众需求创新;坚持协调发展,准确把握高校校园体育文化总体发展布局;构建高校校园体育文化信息自媒体新传播机制;厚植高校体育文化优势,打造自媒体品牌,促进交流与融合,为新时代高校校园体育文化建设提供新的理论与实践参考。
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| 关 键 词： | 自媒体 校园体育文化 发展路径 体育文化素养 |
Research on College Sports Culture Construction Path under We Media |
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| Wang Huansheng.Research on College Sports Culture Construction Path under We Media[J].Bulletin of Sport Science & Technology,2021(2):120-122. |
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| Authors: | Wang Huansheng |
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| Institution: | (Sport College of Shandong University of Science and Technology,Qingdao 266590,Shandong,China) |
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| Abstract: | We media has become the most important means of obtaining information in people’s daily lives.Under the environment of we media,this paper studies the necessity and importance of college campus sports culture construction,and finally put forward the corresponding development path:adhere to innovation and development,continue to promote the innovation of we media platforms and audience needs;insist coordinated development,and accurately grasp the overall development layout of campus sports culture;construct a new mechanism for we media dissemination of campus sports culture information;enhance the strong advantage of college sports culture,create we media brand,and promote communication and integration to provide new theoretical and practical references for the construction of campus sports culture in the new era. |
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| Keywords: | we media campus sports culture development path sports cultural literacy |
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