| 论体育市场和大众传播 |
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| 引用本文： | 肖沛雄.论体育市场和大众传播[J].体育科学,2001,21(1):5-8. |
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| 作者姓名： | 肖沛雄 |
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| 作者单位： | 广州体育学院, |
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| 摘 要： | 从传播学的角度简要分析体育市场与传播及大众传播之间的内在联系，着重从传播学的视角阐述了当前培育和发展体育市场应注意解决的问题。提出关于体育市场满足需求的多元化、体育市场推销导向科学化、体育市场人员素质的现代化、体育市场管理的法制化和体育市场发展整合化的建议与意见。
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| 关 键 词： | 体育经济 传播学 大众传播 体育市场 体育产业 |
| 文章编号： | 1000-677X(2001)01-0005-04 |
| 修稿时间： | 2000年7月26日 |
The Sports Market and Mass Media |
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| XIAO Pei-xiong.The Sports Market and Mass Media[J].China Sport Science,2001,21(1):5-8. |
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| Authors: | XIAO Pei-xiong |
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| Abstract: | The internal relations betwseen the sports mariet,communications and mass media were studied and some issues that should be paid attention to in today's development of sports market from the point of view of communications were discussed. Suggestions were put forward that for a better development of sports market the needs should be diversely satisfied, market promotion be scientifically guided, staff's quality be modernized, and market be legally and regularly managed. |
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| Keywords: | sport economy communication mass media marketing industry |
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