| 体育元素在城市品牌系统构建过程中的作用机制 |
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| 引用本文： | 许峰,张明伟.体育元素在城市品牌系统构建过程中的作用机制[J].体育学刊,2012(2):31-34. |
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| 作者姓名： | 许峰 张明伟 |
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| 作者单位： | 山东大学管理学院 |
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| 基金项目： | 教育部人文社会科学研究青年基金项目(10YJC630309) |
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| 摘 要： | 城市中的体育元素具体分为项目类、资源类、空间类、产业类、文化类和精神类,并与城市品牌区位、资源、设施、文化和人才等载体相对应,发挥出影响城市品牌系统结构的基础性作用。借助产业型、资源型、赛事型和复合型等不同体育品牌模式及其定位策略引领并提升了城市品牌系统演化过程。体育元素在一定程度上反映出城市品牌系统发展的未来走向。
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| 关 键 词： | 体育社会学 体育元素 城市品牌 |
The mechanism of functioning of sports elements in the process of construction of the urban brand system |
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| XU Feng,ZHANG Ming-wei.The mechanism of functioning of sports elements in the process of construction of the urban brand system[J].Journal of Physical Education,2012(2):31-34. |
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| Authors: | XU Feng ZHANG Ming-wei |
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| Institution: | (School of Management,Shandong University,Jinan 250100,China) |
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| Abstract: | Sports elements in cities are specifically sorted into event category,resource category,space category,industry category,culture category and spirit category,correspond to such carriers as urban brand location,resource,facility,culture,talent etc,exert fundamental functions which affect the urban brand system structure.The process of evolution of the urban brand system is guided and boosted by different sports brand modes such as industrial type,resource type,game type,complex type etc,and their orientation strategies.To a certain extent,sports elements reflect the future trends of development of the urban brand system. |
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| Keywords: | sports sociology sports element urban brand |
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