The Growth of Broadband and Electronic Commerce in South Korea: Contributing Factors |
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| Authors: | Heejin Lee Robert M O'Keefe Kyounglim Yun |
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| Institution: | 1. Department of Information Systems, The University of Melbourne, Australia;2. School of Management, Surrey University, England;3. Asia Pacific Research Center, Stanford University, Stanford, California, USA |
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| Abstract: | From 1998 through 2001, South Korea witnessed a remarkable diffusion in broadband Internet connections. Using published and other data, this paper explores the actions and factors contributing to this diffusion from three viewpoints: government, private sector, and social. We suggest that the matching of demand and supply is the most important factor in the fast diffusion of broadband in Korea. In particular, fierce infrastructure competition led to quality services at a low fixed price. Online gaming exhibits some of the characteristics of a "killer application"; there are also some social and cultural drivers of demand. We then consider the impact that this rapid diffusion has had on electronic commerce. We produce conclusions of value to policymakers. |
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| Keywords: | Asymmetric Digital Subscriber Line (ADSL) Broadband Internet Cable Modems Electronic Commerce Infrastructure Competition Internet Diffusion Last Mile Pc Bang South Korea |
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