| Abstract: | This article explores the roles of on-line publications in promoting ethnic communication. Through a case study of the on-line Chinese language publications, it examines the potentials of such publications in supplementing and expanding the functions of the traditional ethnic media, strengthening cultural and communal ties of the ethnic groups, and mobilizing them for action The authors argue that in the age of cyberspace, the role of ethnic media in fortifying the cultural traits of ethnic immigrants is expected to be further strengthened. As a result, ethnic groups are more likely to be assimilated into the mainstream culture without losing their own cultural roots and ethnic identity. |
