| 网络团购业的SCP范式分析 |
| |
| 引用本文： | 寿璐弘.网络团购业的SCP范式分析[J].台州学院学报,2012(5):23-26. |
| |
| 作者姓名： | 寿璐弘 |
| |
| 作者单位： | 广西大学商学院 |
| |
| 摘 要： | 我国网络团购业正经历着整合洗牌，并逐步走向成熟，通过SCP范式分析发现，现阶段我国网络团购业的市场集中度较高，而市场利润偏低，且呈上升趋势，商家纷纷采取不同的市场行为以获取更多利润。现阶段提高市场绩效的关键是净化市场，维持网站良好运营，积极创新，提升服务质量等。
|
| 关 键 词： | 网络团购业 市场结构 市场行为 市场绩效 |
The SCP Analysis of Internet Group-buying Industry |
| |
| Shou Luhong.The SCP Analysis of Internet Group-buying Industry[J].Journal of Taizhou University,2012(5):23-26. |
| |
| Authors: | Shou Luhong |
| |
| Institution: | Shou Luhong(School of business,Guangxi University,Nanning 530004,Guangxi) |
| |
| Abstract: | The group-buying industry in China is under integration, and is heading for maturitygradually. Through the SCP analysis, it is found that Chinese group-buying industry has high marketconcentration and low market profits with the upward trend at this stage. The websites have adopted different market behaviors to get higher profit. The key to improve market performance is to maintain the market order, innovate and improve service quality. |
| |
| Keywords: | Group-buying industry market structure market behavior market performance |
| 本文献已被 CNKI 维普 等数据库收录！ |
