| 国际化经营中的企业社会责任 |
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| 引用本文： | 徐二明,郑平.国际化经营中的企业社会责任[J].软科学,2006,20(4):53-57. |
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| 作者姓名： | 徐二明 郑平 |
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| 作者单位： | 中国人民大学,商学院,北京,100872 |
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| 摘 要： | 通过建立总体社会责任价值观、选择进入市场、构造财富创造的生态系统、披露和反馈社会责任信息等方式来指导企业的国际化经营。从而中国企业在海外扩张过程中只有依据全球化的企业社会责任标准来运营,才能在国际市场上具有竞争优势。
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| 关 键 词： | 企业社会责任 国际化经营 竞争优势 |
| 文章编号： | 1001-8409（2006）04-0053-05 |
| 收稿时间： | 2006-01-25 |
| 修稿时间： | 2006-01-25 |
Corporate Social Responsibility in International Operation |
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| XU Er-ming,ZHENG Ping.Corporate Social Responsibility in International Operation[J].Soft Science,2006,20(4):53-57. |
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| Authors: | XU Er-ming ZHENG Ping |
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| Institution: | School of Business, Renmin University of China, Beijing 100872 |
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| Abstract: | The authors suggest the following ways can help enterprises operate well internationally: creating the value of total responsibility;choosing markets for entry;building the ecosystem for wealth creation;and disclosing and feed-backing information about Corporate Social Responsibility(CSR).This paper concludes that it is only by operating according to global standards of CSR that China's enterprises will gain competitive advantages in the process of their abroad expedition. |
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| Keywords: | CSR international operation competitive advantages |
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