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播音与主持传播属性辨析
引用本文:彭曙光.播音与主持传播属性辨析[J].福建师范大学学报(哲学社会科学版),2012(3):162-166.
作者姓名:彭曙光
作者单位:福建师范大学传播学院,福建福州,350108
摘    要:自从主持人节目形态出现以来,人们一直习惯于用"播音主持"来统称广播电视有声语言传播行为,以为播音与主持同属一种有声语言传播形态,甚至不少业界人士也存在这种模糊认识,并对实际工作造成了负面影响。其实,播音与主持是两种不同属性的传播行为,二者在广播电视有声语言传播系统中所起的作用是相互不可替代的。本文试图从理论和实践的层面上进一步厘清播音与主持的界限,以便对实际工作提供帮助和指导。

关 键 词:播音  主持  异质传播  界限

The Differentiation and Analysis of Broadcasting and Television Hosting Art
PENG Shu-guang.The Differentiation and Analysis of Broadcasting and Television Hosting Art[J].Journal of Fujian Normal University(Philosophy and Social Sciences Edtion),2012(3):162-166.
Authors:PENG Shu-guang
Institution:PENG Shu-guang(Communication College,Fujian Normal University,Fuzhou 350108,China)
Abstract:This paper mainly explores the definitions of broadcasting and television hosting art;secondly tries to analyze the deviation between those detailed conceptions.Since there has been a trend of realignment between the media such as radio and television,the general acknowledge for "broadcasting and TV hosting" is outdated.While raised to the height of the profession and academe,the ambiguity between the referred media also affects the performance of the whole asset negatively.In fact,broadcasting and TV hosting art are distinguished concepts,and they both have promoted and irreplaceable images for the audience.Therefore,the statement argues to accelerate the push toward standardized acknowledge and to differ broadcasting and hosting art,such that offers a further instruction to the actual media management.
Keywords:Broadcasting and Television Hosting Art  trans-media communication  specific demarcation
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