| 浅谈商业广告写作常用辞格 |
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| 引用本文： | 涂裕民.浅谈商业广告写作常用辞格[J].贵州教育学院学报,2002,18(3):64-67. |
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| 作者姓名： | 涂裕民 |
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| 作者单位： | 贵州商业高等专科学校 贵州贵阳550001 |
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| 摘 要： | 广告语言是广告艺术构成的重要因素。在商业广告写作中恰到好处地运用各种辞格，可以增强广告语言的生动性和形象性，从而吸引受众，达到宣传产品（商品）及树立企业形象的目的。
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| 关 键 词： | 商业广告 写作 辞格 |
| 文章编号： | 1002-6983(2002)03-0064-04 |
| 修稿时间： | 2002年3月15日 |
Figures of Speech Commonly Used in Commercial Advertisement Writing |
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| Tu Yumin.Figures of Speech Commonly Used in Commercial Advertisement Writing[J].Journal of Guizhou Educational College(Social Science Edition),2002,18(3):64-67. |
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| Authors: | Tu Yumin |
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| Abstract: | The language in advertisements is an important factor that helps to form the art of advertising. In writing commercial advertisements, the use of different figures of speech can make the language more vivid and more expressive to attract the audience so as to achieve the purpose of popularizing the products (commodities) and building up a good image of the enterprise. |
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| Keywords: | Commercial Advertisement Writing Figures of Speech |
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