| 用CIS理论塑造和宣传高校图书馆新形象 |
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| 引用本文： | 刘伟勤.用CIS理论塑造和宣传高校图书馆新形象[J].中华医学图书馆杂志,2008(5):22-25. |
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| 作者姓名： | 刘伟勤 |
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| 作者单位： | [1]柳州医学高等专科学校,广西柳州545001 |
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| 摘 要： | 阐述了高校图书馆塑造和宣传新形象的作用，并借鉴CIS理论分析了高校图书馆应该从哪些方面塑造和宣传新形象。
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| 关 键 词： | 高校图书馆 CIS理论 形象塑造 形象宣传 |
To portray and propagate academic libraries using the corporate identity system theory |
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| Institution: | LIU Wei- qin( Liuzhou Higher Medical School, Liuzhou 545001, Guangxi Zhuang Autonomous Region, China) |
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| Abstract: | The role of corporate identity system theory in portraying and propagating academic libraries was discussed, and how to portray and propagate academic libraries was analyzed using the corporate identity system theory. |
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| Keywords: | academic library corporate identity system theory image creation image propagation |
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