| 正本返源——数字化电视下的广告理性回归 |
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| 引用本文： | 陈致烽,江少英,吴瑞坤,李金赐.正本返源——数字化电视下的广告理性回归[J].湖南科技学院学报,2006,27(10):267-269. |
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| 作者姓名： | 陈致烽 江少英 吴瑞坤 李金赐 |
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| 作者单位： | 福建师范大学,福清学院,电子信息工程系,福建,福州,350300 |
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| 基金项目： | 该论文系福建师大福清分校校级课题《数字电视广告》相关研究成果. |
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| 摘 要： | 数字化是时代的潮流，数字电视也在世界范围内蓬勃发展，相应地给传统的广告生存形态带来巨大的冲击，广告的传统强势地位将不复存在，但广告不会消亡，数字电视下的广告将向其作为信息的本源回归。
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| 关 键 词： | 数字电视 广告 信息 |
| 文章编号： | 1673-2219（2006）10-0267-03 |
| 收稿时间： | 2006-06-26 |
| 修稿时间： | 2006年6月26日 |
Advertising in the Digital TV will Return to Its Original |
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| CHEN Zhi-feng.Advertising in the Digital TV will Return to Its Original[J].Journal of Hunan University of Science and Engineering,2006,27(10):267-269. |
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| Authors: | CHEN Zhi-feng |
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| Abstract: | Digital is the popular trend of our modern society. The flourishing development of digital TV in the whole would well reduce the traditional dominant role of advertising which will inevitably have a great effect on present situation of advertising. The author believes that advertising will not disappear, on the contrary, advertising in the digital TV will return to its original function as information resources. |
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| Keywords: | digital TV advertising information |
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