| 论我国体育电视转播的产业化发展 |
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| 引用本文： | 邓星华.论我国体育电视转播的产业化发展[J].西安体育学院学报,2005,22(1):31-35. |
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| 作者姓名： | 邓星华 |
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| 作者单位： | 华南师范大学,体育科学学院,广州,510631 |
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| 基金项目： | 2002年国家社会科学基金青年项目(02CTY004) |
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| 摘 要： | 我国体育电视转播伴随职业体育的发展而起步的。研究认为在其产业化过程中,必须立足于媒体与体育机构的利益均衡,充分考虑到不同地区经济发展水平和不同层次观众的需求,从而制定相应的电视转播价格。在为观众提供更多、更好的电视转播服务的同时,大量采用新技术,以提高体育电视转播产业化水平。
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| 关 键 词： | 运动会 电视转播 产业化 媒体 |
| 文章编号： | 1001-747X(2005)01-0031-05 |
Industrialization of Sports TV Relay in China |
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| DENG Xing-hua.Industrialization of Sports TV Relay in China[J].Journal of Xi'an Institute of Physical Education,2005,22(1):31-35. |
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| Authors: | DENG Xing-hua |
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| Abstract: | The TV relay goes with the professional sport in China. In the industrialization of the TV relay, it must be based on the equalization of sport department and the media, at the same time it is very important that economy in different area and the needs of different audients, so we can decide the price of TV relay. When we give the much more and better service for the audients, the new technologies is absolutely necessarily, to arise up the level of the industrialization of sport TV relay. |
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| Keywords: | Athletic Games TV relay industrialization media |
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