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连云港市旅游客源市场现状分析
引用本文:王丽萍.连云港市旅游客源市场现状分析[J].连云港师范高等专科学校学报,2001(2):92-94.
作者姓名:王丽萍
作者单位:连云港市师范高等专科学校地理系,江苏,连云港,222006
摘    要:连云港市的旅游客源市场具有国内客源为主,季节变化明显,市场消费构成以交通、食宿为主,来连目的以度假旅游为主等特点。为开拓连云港市的客源市场,根据调查分析,提出五条建议;树立鲜明的旅游形象;大力开展宣传促销;加强地区开发,构筑旅游大市场;开发度假产品,调整消费结构;改善旅游环境。

关 键 词:旅游  客源市场  连云港市

The Analysis of the Present State of Lianyungang's Market of Tourists' Sources
WANG Liping.The Analysis of the Present State of Lianyungang''''s Market of Tourists'''' Sources[J].Journal of Lianyungang Teachers College,2001(2):92-94.
Authors:WANG Liping
Abstract:Lian Yungang's tourism is characterised by a domestic majority and a distinct change of seasons. Its market consumption mainly consists of transport and accommodation expenditure. To enjoy holidays here is a main purpose of travelling. On the basis of research and analysis, five proposals are offered to expand tourist market for this city. They are: To erect a bright tourism image; To publicize vigorously to attract tourists;To promote the local development and for a big tourism market; To develop the holiday products and readjust the consumption structure; To improve the tourism environment.
Keywords:tourism  the market of tourists' sources  Lianyungang  
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