| Abstract: | Proteanism is about the simultaneous disruption of place and the seeking of a new sense of place. These metaphorical concepts of the fluid yet grounded, the shape shifting and consolidation, and the evolving creation of a sense of place are applied to a discussion of changing organizational forms and communicative processes. These new formings within ever-changing forms are referred to as Protean Places. The protean concepts of sequentiality, simultaneity, and sociality are examined within the context of what we know about changing organizational forms, major communicative processes, and the history of a virtual customer service team organized across time and space. Finally, the metaphor of Protean Places and the case study are utilized to provide direction for future research, theory building, and practical application in organizational communication. |
