| Abstract: | Rephrasing the forum question to “How can we ensure communication research has a positive effect on communication practice?” focuses on the present, points to a specific purpose for communication research, emphasizes the scope and type of difference to be made, and places accountability and responsibility on researchers. In general, the public has not found the expertise of communication scholars. The essay addresses ways to overcome this research to practice dilemma: establishing a common framework, complementing the top-down research approach with a practice-driven, bottom-up approach, and adjusting research and practice assumptions. |
