| 广告中中国社会文化特性和社会价值观观察 |
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| 引用本文： | 肖键.广告中中国社会文化特性和社会价值观观察[J].新闻界,2008(4):161-163. |
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| 作者姓名： | 肖键 |
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| 作者单位： | 四川大学文学与新闻学院广告系,成都,610064 |
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| 摘 要： | 本文就广告中蕴涵的中国的社会文化特性和社会价值观，从六个方面进行了阐述。
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| 关 键 词： | 社会文化特性 核心价值观 广告受众 |
Thinking on China Social Culture Characteristics and Social Value in the Advertisement |
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| Xiao Jian.Thinking on China Social Culture Characteristics and Social Value in the Advertisement[J].Press Circles,2008(4):161-163. |
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| Authors: | Xiao Jian |
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| Abstract: | This context sets forth the characteristic of Chinese social culture and social concept of value which exists in the advertisement with six aspects by examples. |
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| Keywords: | the characteristic of social culture the core concept of value advertisement audience |
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