| Abstract: | Major channels of communication are examined for two major functions: providing news of the ethnic community, and linking ethnics to the “mother country.” The four major channels are: interpersonal channels (friends and neighbors), radio, local metropolitan daily newspapers, and ethnic-language newspapers. Size of ethnic group is linked to channel preference, and greater ethnicity is related to a preference for ethnic media for both functions. Lower SES ethnics lend to rely more on interpersonal communication and ethnic media, while higher SES ethnics turn more to metro media and magazines. Channel preference as indicated by respondents is also linked to actual usage patterns. |
