| Abstract: | Semantic profiles of the Japanese manager were obtained from a questionnaire study of Japanese and Singaporean managers in the Singapore subsidiaries of Japanese companies, to establish an autostereotype and a high-contact heterostereotype. Questionnaires were also administered to Singaporean, British and American managers in the Singapore subsidiaries of British and American companies, to establish low-contact heterostereotypes of the Japanese manager. Discriminant analysis was used to map the stereotypes in perceptual space. No significant differences were found between the low-contact heterostereotypes of the Japanese manager held by the British, American and Singaporeans, but very significant (α < 0.1%) and interpretable differences were found between the low-contact and high-contact heterostereotypes, and between each of these and the autostereotype. The differences between the stereotypes are discussed, and the implications for multinational organizations are considered. |
