| 及物性视角下的房产广告语研究——以合肥近两年房产广告为例 |
| |
| 引用本文： | 徐涛.及物性视角下的房产广告语研究——以合肥近两年房产广告为例[J].哈尔滨学院学报,2013,34(1):109-112. |
| |
| 作者姓名： | 徐涛 |
| |
| 作者单位： | 安徽大学外语学院 |
| |
| 摘 要： | 语篇的及物性分析自20世纪开始被韩礼德提出后,受到越来越多的学者和专家的重视和应用。文章以合肥近两年房产广告作为实际语料以系统功能语言学为基础框架,利用定量和定性分析的研究方法,以及物性语法系统为切入点对房地产广告进行探究。文章阐释了房地产广告的及物性特征和相对应的语用功能,从而揭示其背后所隐藏的意识形态：房地产广告在推销楼盘时强调地理位置和居住环境等理性消费的同时,也注重从情感上吸引市民,满足受众的情感诉求和心理期待。
|
| 关 键 词： | 房产广告 及物性分析 过程选择 意识形态 |
Advertisement Language of housing Estates From the Perspective of Transitivity——With Examples of the Housing Estates Advertisement in the Latest Two Years |
| |
| XU Tao.Advertisement Language of housing Estates From the Perspective of Transitivity——With Examples of the Housing Estates Advertisement in the Latest Two Years[J].Journal of Harbin University,2013,34(1):109-112. |
| |
| Authors: | XU Tao |
| |
| Institution: | XU Tao (Anhui University,Hefei 230601,China) |
| |
| Abstract: | Since Halliday put forward the transitivity theory in the textual analysis,it has attracted more and more attentions from scholars and experts. The housing estates advertise- ments in the latest two years are analyzed with systemic functional theory. Both qualitative and quantitative methodologies are used to collect and analyze data. It is aimed to explain the fea- tures of transitivity and the corresponding pragmatic function. The hidden ideology behind the texts is that this type oi＇ advertisement attracts the audience by stressing the position and envi- ronment meanwhile satisfies their emotional expectation. |
| |
| Keywords: | housing estate advertisements transitivity analysis process selection ideology |
| 本文献已被 CNKI 维普 等数据库收录！ |
| 点击此处可从《哈尔滨学院学报》浏览原始摘要信息 |
