| 我国体育旅游消费市场的现状分析与发展对策研究 |
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| 引用本文： | 冯淑凤,韩鲁安,和平,崔继安,韩丁.我国体育旅游消费市场的现状分析与发展对策研究[J].天津体育学院学报,2001,16(1):21-24. |
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| 作者姓名： | 冯淑凤 韩鲁安 和平 崔继安 韩丁 |
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| 作者单位： | 天津体育学院, |
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| 基金项目： | 国家体育总局社会科学、软科学项目（170ss9827） |
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| 摘 要： | 采用问卷调查、数理统计、文献查询、专家咨询及逻辑分析方法，对我国体育旅游消费市场现状进行了调查，调查结果显示：我国体育旅游消费市场呈日益兴旺的态势；体育旅游消费市场的人口构成与性别、民族、年龄、文化程度、职业、家庭类型和收入有着密切关系；自费参加体育旅游呈上升趋势；体育旅游的主要内容是观赏各类体育比赛和表演及旅游期间参加各类健身活动；体育旅游消费总体水平较低；影响我国居民未能参加体育旅游的主要原因是经济实力不足和缺乏余暇时间。据此提出有关发展对策。
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| 关 键 词： | 体育产业 体育旅游 市场 体育消费 |
| 文章编号： | 1005-0000(2001)01-0021- 04 |
| 修稿时间： | 1/2/2001 12:00:00 AM |
A STUDY OF PRESENT SITUATION AND DEVELOP ING COUNTERM EASURES OF CONSUM PTION MARKET OF SPORTS TOURISM IN CHINA |
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| FENG Shu-feng,HAN Lu-an,HE Ping,CUI Ji-an,HAN Ding.A STUDY OF PRESENT SITUATION AND DEVELOP ING COUNTERM EASURES OF CONSUM PTION MARKET OF SPORTS TOURISM IN CHINA[J].Journal of Tianjin Institute of Physical Education,2001,16(1):21-24. |
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| Authors: | FENG Shu-feng HAN Lu-an HE Ping CUI Ji-an HAN Ding |
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| Institution: | Tian jin Institute of Physical Education, Tian jin 3000381, China;Tian jin Institute of Physical Education, Tian jin 3000381, China;Tian jin Institute of Physical Education, Tian jin 3000381, China;Tian jin Institute of Physical Education, Tian jin 3000381, China;Tian jin Institute of Physical Education, Tian jin 3000381, China |
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| Abstract: | The present situation is investigated in China using questionnaire, statistics, literature search, expert consultation and logic analysis methods. The results are following: Sports tourism consumption market in China tends to thrive; The population structure of consumption has close relationships with gender, nationality, age, education degree, occupation, family style and one's income; There is a raising tendency to take part in sports tourism using one's own expenses; Watching various sports competitions and performances and joining health improving activities are main types of sports tourism; The total sports consumption standard is low; The main reasons of obstructing citizens to attend sports tourism are economical deficiency and devoid of spare time. According to the study the developing countermeasures are provided. |
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| Keywords: | sports industry sports tourism market sports consumption |
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