| 洪江古商城旅游业发展的SWOT分析及对策 |
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| 引用本文： | 林龙飞,杨斌.洪江古商城旅游业发展的SWOT分析及对策[J].温州职业技术学院学报,2008,8(4). |
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| 作者姓名： | 林龙飞 杨斌 |
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| 作者单位： | 湘潭大学旅游管理学院,湖南,湘潭,411105 |
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| 摘 要： | 洪江古商城是我国江南民居古建筑之精典，具有极高的旅游开发价值。在当前的旅游业发展中，其优势与劣势并存，机遇与挑战同在。为加快洪江古商城旅游业的发展，必须采取政府主导、科学规划，挖掘内涵、打造品牌，加强管理、健全体制，加快建设、强化保护，加大投入、整合开发等措施。
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| 关 键 词： | 洪江古商城 旅游业 SWOT 旅游品牌 |
SWOT Analysis and its Countermeasures on Tourism Development of Hongjiang Ancient Commercial City |
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| LIN Longfei,YANG Bin.SWOT Analysis and its Countermeasures on Tourism Development of Hongjiang Ancient Commercial City[J].Journal of Wenzhou Vocational & Technical College,2008,8(4). |
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| Authors: | LIN Longfei YANG Bin |
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| Abstract: | Hongjiang ancient commercial city is the classics of ancient construction in Jiangnan of our country,and it has a high tourism developing value.In present tourism development,it has its advantages and disadvan-tages with opportunity and challenge coexisting at the same time.In order to expand the tourism of the ancient city,measures should be taken in the following aspects: to implement the government-oriented policy and project scientifically,explore its profound meaning,develop its brand,strengthen its management,perfect its system,speed up its development,intensify its conservation,enlarge its investment and integrate its exploration. |
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| Keywords: | Hongjiang ancient commercial city Tourism industry SWOT Tourism brand |
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