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Information privacy concerns and demographic characteristics: Data from a Korean media panel survey
Authors:Hwansoo Lee  Siew Fan Wong  Jungjoo Oh  Younghoon Chang
Institution:1. Department of Convergence Security, Dankook University, Yongin, Republic of Korea;2. Department of Computing and Information Systems, Sunway University, Petaling Jaya, Malaysia;3. Interdisciplinary Graduate Program in IT Law, Dankook University, Yongin, Republic of Korea;4. School of Management and Economics, Beijing Institute of Technology, Beijing, China
Abstract:This study explores the relationship between individuals' demographic characteristics and information privacy concerns (IPC) using panel data from the Korea Information Society Development Institute (KISDI) that has collected a large sample from 7809 respondents. Its goal is to address the gaps in existing information privacy literature that focuses mainly on behavioral determinants of IPC and thus has not paid much attention to the direct examination of the relationship between demographic characteristics of individuals and IPC. A few relevant studies that focus on such a relationship have produced inconsistent results. In our study, we found that while the effects of educational attainment, income level, and marriage are in line with existing studies, the effects of gender and age are at odds with existing studies. The main contribution of this study is to confirm the results of previous studies with a large sample and enables the generalization of empirical findings. In addition, the results that are in contrast to the literature can generate new research avenue.
Keywords:Information privacy concerns  Age  Gender  Income  Education  Marriage
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