| 对传统旅游景区战略定位更新的思考 |
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| 引用本文： | 廖珍杰.对传统旅游景区战略定位更新的思考[J].宁波职业技术学院学报,2011(4):87-90. |
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| 作者姓名： | 廖珍杰 |
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| 作者单位： | 广东商学院华商学院,广州,511300 |
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| 基金项目： | 国家自然科学基金项目(70973029) |
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| 摘 要： | 目前传统旅游景区所面临的严峻形势和挑战，景区创新具有必要性和可能性。传统旅游景区应从主体地位、功能、市场、形象、产品等5个方面进行定位更新，努力实现在新的竞争条件下的再发展。
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| 关 键 词： | 传统旅游 景区 战略定位 更新 |
Study on the New Orientation of Traditional Tourist Destinations |
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| LIAO Zhen-jie.Study on the New Orientation of Traditional Tourist Destinations[J].Journal of Ningbo Polytechnic,2011(4):87-90. |
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| Authors: | LIAO Zhen-jie |
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| Institution: | LIAO Zhen-jie(Guangdong University of Business Studies,Huashang College,Guangzhou 511300,China) |
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| Abstract: | This paper expounds the meaning of traditional tourist destinations.Traditional tourist destinations are facing challenges.Based on the analysis of the necessity and possibility of the innovation of traditional tourist destinations,the paper puts forward that traditional tourist destinations should renew orientation in five aspects:dominant position,function,marketing,image and products,and strive to realize further development under the new competition conditions. |
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| Keywords: | traditional tourist destinations strategic positioning renew |
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