| 我国高校体育产业存在问题、潜在优势及发展对策研究 |
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| 引用本文： | 王明立.我国高校体育产业存在问题、潜在优势及发展对策研究[J].山西师大体育学院学报,2009,24(1):20-23. |
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| 作者姓名： | 王明立 |
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| 作者单位： | 河南大学学生体质健康研究所,河南开封,475001 |
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| 基金项目： | 河南省科技厅软科学研究计划项目，河南省教育厅人文社会科学研究项目 |
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| 摘 要： | 运用文献资料、理论分析等研究方法对我国体育产业存在的观念转变、市场环境和规范、经营管理、资源利用、人才培养、政府扶持、消费市场形成等问题进行分析，探寻发展我国高校体育产业潜存的优势，提出了高校体育产业健康、持续发展的对策。
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| 关 键 词： | 高校体育产业 市场机制 经营管理 潜存优势 |
Problems, Potentials and Measures for Development for Sport Industry in Chinas Colleges or Universities |
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| WANG Ming-li.Problems, Potentials and Measures for Development for Sport Industry in Chinas Colleges or Universities[J].Journal of Physical Education Institute of Shanxi Teachers University,2009,24(1):20-23. |
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| Authors: | WANG Ming-li |
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| Institution: | WANG Ming-li (Student Physique Health Research Institute of Henan University, Henan, Kaifeng 475001, China) |
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| Abstract: | By using references theoretical analysisi, the papers presents anlysis on the problems in ideological transformation, market environment and norms,management, resource utilization, professional training, governement support and market consumption in the sport industry in China＇s colleges or universities. It also analyzes the potential advantages to develop sport industry and puts forward the measure to develop the industry healthily and sustainably. |
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| Keywords: | sport industry in colleges or universites market mechanism management potential advantages |
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