| 论城市形象的广告艺术 |
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| 引用本文： | 陈升仁.论城市形象的广告艺术[J].三明学院学报,2006,23(3):327-329. |
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| 作者姓名： | 陈升仁 |
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| 作者单位： | 三明学院,艺术系,福建,三明,365004 |
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| 摘 要： | 城市形象广告艺术是宣传城市的艺术,是展现城市品位和形象的艺术,具有较强信息性、娱乐性和艺术性;通过城市形象的广告艺术论述可以进一步提升城市品位、构建城市形象、增强城市竞争能力;以广告创新、形象、语言为重点,增强城市形象的广告艺术效果。
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| 关 键 词： | 城市形象 广告 艺术 |
| 文章编号： | 1673-4343（2006）03-0327-03 |
| 收稿时间： | 2006-04-11 |
| 修稿时间： | 2006-04-11 |
Advertising Art for City Image |
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| CHEN Sheng-ren.Advertising Art for City Image[J].Journal of Sanming University,2006,23(3):327-329. |
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| Authors: | CHEN Sheng-ren |
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| Institution: | Arts Department, Sanming University, Sanming, Fujian 365004, China |
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| Abstract: | This proposed putting forward the city advertisement art is an art that publicizes the city,is emerge the city personal status and images of art,have the stronger information and amuse sex and arts;Pass the again create of the city advertisement art can further promote the city personal status,set up the city image and strengthen the city competition ability;At concrete in operation with advertisement innovation,image,language for point,thus strengthen the city advertisement art again the result that create. |
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| Keywords: | City Image Advertising Art |
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