| 明星广告的信号价值分析 |
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| 引用本文： | 黄志平.明星广告的信号价值分析[J].重庆职业技术学院学报,2006,15(2):62-64. |
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| 作者姓名： | 黄志平 |
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| 作者单位： | 西南大学,经济管理学院,重庆,400716 |
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| 摘 要： | 随着普通广告信号大量出现,其信号价值在下降,明星广告作为更有信号价值的新的手段。明星的稀缺性导致明星广告的稀缺性决定了明星广告的信号是有效的。明星广告的作用原理通过“选择性记忆”心理机制、“心智阶梯”原理来理解。明星广告的信号有效性也会受到噪音干扰。
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| 关 键 词： | 信号 明星广告 选择性记忆 心智阶梯 明星广告的信号噪音 |
| 文章编号： | 1672-0067（2006）02-0062-03 |
| 收稿时间： | 2006-01-15 |
| 修稿时间： | 2006年1月15日 |
Analysis on the Signals' Value of the Popular Stars Advertisements |
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| HUANG Zhi-ping.Analysis on the Signals'''' Value of the Popular Stars Advertisements[J].Journal of Chongqing Vocational& Technical Institute,2006,15(2):62-64. |
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| Authors: | HUANG Zhi-ping |
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| Abstract: | With the emerge of so many common advertisements signals,the value of it is less and less valuable;therefore,the popular stars advertisements naturally becomes to be the more valuable mean in nowadays.There are not so many popular stars,so the popular stars advertisements are also not enough,and this determines the validity of the signals of popular stars advertisements.This validity can be explained by the mental mechanism of "choose to memory" and "intellectual steps",but also can be disturbed by the noise. |
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| Keywords: | signals popular stars advertisements choose to memory intellectual steps the signals noise of the popular stars advertisements |
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