| 语用学理论在广告语言中的运用 |
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| 引用本文： | 於齐放.语用学理论在广告语言中的运用[J].温州职业技术学院学报,2005,5(2):56-58. |
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| 作者姓名： | 於齐放 |
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| 作者单位： | 温州职业技术学院,人文系,浙江,温州,325035 |
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| 摘 要： | 广告语言作为一种特殊的交际形式，无时无刻不在影响着广大消费者的消费行为。广告主为了达到说服消费者购买其广告的产品，往往运用各种各样的语言表达手段。这些表达手段体现出语用学中的言语行为理论、语言的间接性、合作原则和关联理论。
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| 关 键 词： | 言语行为理论 语言的间接性 合作原则 关联理论 |
| 文章编号： | 1671-4326(2005)02-0056-03 |
| 修稿时间： | 2005年1月15日 |
The Application of Pragmatics Theory to Advertising Language |
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| YU Qi-fang.The Application of Pragmatics Theory to Advertising Language[J].Journal of Wenzhou Vocational & Technical College,2005,5(2):56-58. |
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| Authors: | YU Qi-fang |
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| Abstract: | Advertising language, as a special form of communication, exerts a great and constant influence on the consumer's purchasing power. In the communication of advertising, advertisers often employ various kinds of means to express their intention. Generally speaking, these means are the embodiment of the Speech Act Theory, Indirectness, Cooperative Principle, and Relevance Theory of the pragmatics theory. |
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| Keywords: | Speech Act Theory Indirectness Theory Cooperative Principle Relevance Theory |
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