| 探讨旅游市场营销的重要性 |
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| 引用本文： | 胡君.探讨旅游市场营销的重要性[J].廊坊师范学院学报,2008,24(1):80-82. |
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| 作者姓名： | 胡君 |
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| 作者单位： | 廊坊师范学院,科研处,河北,廊坊,065000 |
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| 摘 要： | 改革开放以后,我国经济得到了较快发展,人民的生活水平也有了很大改善,旅游已经成为我国人民休闲、度假的良好方式.我国的旅游事业蓬勃发展,旅游市场营销是发展旅游事业的重要问题.
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| 关 键 词： | 旅游市场营销 旅游业 营销策略 旅游资源 市场经济 |
| 文章编号： | 1671-1416（2008）01-0080-03 |
| 收稿时间： | 2007-11-15 |
| 修稿时间： | 2007年11月15 |
On the Importance of the Travel Market Dealing |
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| HU Jun.On the Importance of the Travel Market Dealing[J].Journal of Langfang Teachers College,2008,24(1):80-82. |
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| Authors: | HU Jun |
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| Abstract: | Since the reform and opening, there has witnessed rapid development in Chinese economy. With the improvement of living standards, travel turns out to be a good choice for people to relax themselves and have a holiday. The sound development of travel brings the travel market dealing into focus in China. |
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| Keywords: | travel market dealing travel dealing strategy travel resources market economy |
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