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How to attract university applicants: exploring tertiary education advertising patterns in the Czech Republic |
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| Authors: | Gunina Daria Komárková Lenka P?ibyl Vladimír |
| Institution: | 1.University of Economics, Prague, Czech Republic ; |
| Abstract: | Tertiary Education and Management - In the highly dynamic, competitive and uncertain environment of tertiary education, universities nowadays have to intensify marketing communication to address... |
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| 本文献已被 SpringerLink 等数据库收录！ | |