| 哈尔滨市的城市体育营销策略 |
| |
| 引用本文： | 南相华,孙宏伟,邓雪峰.哈尔滨市的城市体育营销策略[J].冰雪运动,2007,29(1):77-79. |
| |
| 作者姓名： | 南相华 孙宏伟 邓雪峰 |
| |
| 作者单位： | 1. 哈尔滨师范大学体育科学学院,黑龙江,哈尔滨,150080
2. 哈尔滨商业大学,体育军事教学部,黑龙江,哈尔滨,150080 |
| |
| 摘 要： | 人类社会步入21世纪,城市的发展面临着机遇和挑战,作为老工业基地的哈尔滨市谋求快速发展的任务艰巨。城市产品理论是国外较为成熟的城市发展理论之一,而体育则逐渐成为城市发展的代言人。从哈尔滨城市产品的特点出发,结合国外成功案例的经验,探讨体育在哈尔滨市城市营销过程中的作用。
|
| 关 键 词： | 城市产品理论 体育 城市产品营销 |
| 文章编号： | 1002-3488（2007）01-0077-03 |
| 修稿时间： | 2006-10-222006-12-24 |
Strategy on the Urban Sports Product Marketing in Harbin City |
| |
| NAN Xiang-hua,SUN Hong-wei,DEGN Xue-feng.Strategy on the Urban Sports Product Marketing in Harbin City[J].China Winter Sports,2007,29(1):77-79. |
| |
| Authors: | NAN Xiang-hua SUN Hong-wei DEGN Xue-feng |
| |
| Institution: | 1, Physical Education Science School of Harbin Normal University, Harbin 150080, China ;2. Physical Educaion and Military Department of Harbin University of Commerce, Harbin 150076, China |
| |
| Abstract: | In the 21th century, Chinese cities are facing more opportunities as well as challenges in development. As an old industrial city, Harbin has a more arduous developing problem. Urban product theory is one of the overseas urban development theories which has grow for a long time, while the sports is a city development image. On the basis of Harbin's product characteristics and combining with other countries' successful experience, it discusses the sports effect of the urban product marketing in Harbin city. |
| |
| Keywords: | urban product theory sports urban product marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
