| 基于职业能力培养的市场营销课程教学改革 |
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| 引用本文： | 崔玉华.基于职业能力培养的市场营销课程教学改革[J].北京工业职业技术学院学报,2012,11(3):103-105,118. |
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| 作者姓名： | 崔玉华 |
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| 作者单位： | 北京财贸职业学院工商管理系,北京,101101 |
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| 摘 要： | 职业能力培养是市场营销课程适应市场、服务企业、创新人才培养模式的需要。从市场营销课程内容的改革、教学方法的改革、考试的改革以及教学中应当把握的原则4个方面,提出了市场营销课程改革必须从知识传授型向职业技能型转变,从课堂为中心向社会实践为中心转变,变教师为教练,变封闭学习为开放学习的建议。
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| 关 键 词： | 市场营销 职业能力 教学改革 |
Research on Teaching Reform in Marketing Course Based on Vocational Competency Cultivation |
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| Cui Yuhua.Research on Teaching Reform in Marketing Course Based on Vocational Competency Cultivation[J].Journal of beijing vocational & technical institute of industry,2012,11(3):103-105,118. |
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| Authors: | Cui Yuhua |
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| Institution: | Cui Yuhua(Department of Business Administration,Beijing Vocational College of Finance and Commerce, Beijing 101101,China) |
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| Abstract: | Vocational competency cultivation is the needs of marketing course adapting to the market,serving enterprises,and innovating talent cultivation model.This paper proposes that teaching reform in marketing course should be from knowledge initiating to vocational skills,from classroom-centered to practice-centered,from teachers to coaches,from closed-end learning to open learning through the research on the reform of course content,the reform of teaching method,the reform of examination and the teaching principles. |
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| Keywords: | marketing vocational competency teaching reform |
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