| 我国休闲体育产业集群的壁龛性及其市场拓展的衍生路径探究 |
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| 引用本文： | 任慧,和金生.我国休闲体育产业集群的壁龛性及其市场拓展的衍生路径探究[J].天津体育学院学报,2009,24(5):407-409. |
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| 作者姓名： | 任慧 和金生 |
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| 作者单位： | 1. 天津大学管理学院,天津,300072;江西师范大学,南昌,330022
2. 天津大学管理学院,天津,300072 |
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| 基金项目： | 国家社会科学基金项目，江西省高校人文社科基金项目 |
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| 摘 要： | 首次以壁龛特性为视角,将我国休闲体育产业集群分为以依托于其他产业类型为主和以依托于大型体育赛事而集聚起来的休闲体育产业集群两大类,研究发现这两类休闲体育产业集群具有明显的共性--嵌入并依附于其他市场的小壁龛市场特征.那么,如何促进其进一步发展,文章借助社会网络分析法中的弱关联和强关联,提出了我国壁龛型休闲体育产业集群产生和进一步拓展市场的路径衍生模型.
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| 关 键 词： | 休闲体育产业集群 社会网络分析 集群市场拓展 衍生路径 |
| 收稿时间： | 6/9/2009 12:00:00 AM |
Discussion on China's Niche Sports Leisure Clusters and Their Further Developing Road |
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| REN Hui,HE Jinshengg.Discussion on China''s Niche Sports Leisure Clusters and Their Further Developing Road[J].Journal of Tianjin Institute of Physical Education,2009,24(5):407-409. |
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| Authors: | REN Hui HE Jinshengg |
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| Institution: | 1.School of Management, Tianjin University, Tianjin 300072, China; 2.School of Community, Jiangxi Normal University, Nanchang 330022,
China;School of Management, Tianjin University, Tianjin 300072, China |
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| Abstract: | This paper firstly using the niche marketing theory, and classifies the leisure sports industrial clusters into two groups: embedded in other industries
and in some major sports events. These clusters have the common characteristic, the features of niche market. Based on this, and using the weak connection
and strong connection in social network analysis method, this paper then puts forward the birth of them and the further developing road of China's
city leisure sports clusters. These ideas have an important theoretical and practical significance in the development of leisure sport industry. |
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| Keywords: | leisure sports industrial clusters SNA further development of clusters road exploration |
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