Antecedents of continued use intention of e-hailing apps from the passengers' perspective |
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| Authors: | Luiz Antonio Joia Diego Altieri |
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| Institution: | Brazilian School of Public and Business Administration at Getulio Vargas Foundation, Rua Jornalista Orlando Dantas 30 room 205 Botafogo, Rio de Janeiro, RJ, Brazil 22231-010 |
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| Abstract: | E-Hailing Apps (EHA) – mobile device software to order any form of transportation pick up – have become very popular in society due to the swift proliferation of smartphones worldwide. Thus, the scope of this article is to ascertain the antecedents of continued use intention of EHA from the passengers' standpoint. To achieve this, a meta-model was developed via a theoretical background based on theories of information system adoption, diffusion of innovation, trust in virtual environments and user satisfaction, as well as research hypotheses. By applying structural equation modelling in data collected via a web survey, the theoretical meta-model and research hypotheses were tested. It was established that perceived utility, compatibility, relative advantage and trust are antecedents of user satisfaction with EHA, this factor being an antecedent of the continued use intention of same. Lastly, it was found that subjective norms have a direct and statistically significant impact on the continued use intention of EHA. |
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| Keywords: | Smartphones Adoption of technology Apps Mobile commerce |
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