| 旅游地形象的游客感知实证研究——以湖南第一师范旅游景区为例 |
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| 引用本文： | 王艳.旅游地形象的游客感知实证研究——以湖南第一师范旅游景区为例[J].湖南第一师范学报,2011,11(1):71-74. |
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| 作者姓名： | 王艳 |
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| 作者单位： | 湖南第一师范学院经济管理系,湖南长沙,410205 |
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| 基金项目： | 湖南第一师范学院院级课题(XYS10S30) |
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| 摘 要： | 旅游形象是影响旅游者决策行为的重要因素,通过测量游客对湖南第一师范旅游景区形象感知的评价,了解游客感知旅游景区形象的实际情况,为景区营销提供借鉴。
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| 关 键 词： | 旅游形象 形象感知 湖南第一师范 景区 |
An Empirical Study on the Image Perception of Tourism Destinations: Taking the Scenic Spot of Hunan First Normal University as an Example |
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| WANG Yan.An Empirical Study on the Image Perception of Tourism Destinations: Taking the Scenic Spot of Hunan First Normal University as an Example[J].Journal of First Teachers College of Hunan,2011,11(1):71-74. |
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| Authors: | WANG Yan |
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| Institution: | WANG Yan(Hunan First Normal University,Changsha,Hunan 410205) |
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| Abstract: | Tourism destination image is a very important factor to influence tourists' behavior.Through measuring travelers' evaluation on the image perception of Hunan First Normal University,this paper clearly indicated how travelers perceive the image of this scenic spot,offering references for the image marketing of the scenic spot. |
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| Keywords: | tourism destination image image perception the scenic spot of Hunan First Normal University |
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