| 论服务品牌与提升竞争实力 |
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| 引用本文： | 陈玉清.论服务品牌与提升竞争实力[J].金华职业技术学院学报,2001,1(2):90-92. |
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| 作者姓名： | 陈玉清 |
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| 作者单位： | 金华职业技术学院经贸学院,高级讲师,321007,金华市 |
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| 摘 要： | 大中型零售业面临严峻的竞争形势，要从容易报复性的竞争方式中解脱出来，选择长期的具有较高障碍的竞争战略，全面实行多功能全方位的优质服务，创立服务品牌，增加竞争实力，取得消费者认同，保证竞争的长期优势。
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| 关 键 词： | 服务品牌 市场竞争力 零售企业 服务质量 竞争策略 |
| 修稿时间： | 2001年5月8日 |
Comments on Service Brand & Improvement of Competitive Power |
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| Chen Yuqing.Comments on Service Brand & Improvement of Competitive Power[J].Journal of Jinhua College of Profession and Technology,2001,1(2):90-92. |
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| Authors: | Chen Yuqing |
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| Institution: | Jinghua College of Profession & Technology |
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| Abstract: | Retail enterprises of large or middle -scale are now confronted with severe competitive situations. In order to improve competitive capacity and carry out multiple and over-all services of high quality and set up service brand, it is completely necessary that they must get rid of vindictive competition mode and adopt a long -term competition strategy of high obstruction. Therefore, they will be able to acquire the acceptance of consumers and keep long -term competitive advantages. |
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| Keywords: | Retail enterprises services of high quality service brand competitive advantages |
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