| 媒体融合发展对大学校园文化的迭代影响及其应对 |
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| 引用本文： | 梁海娜,李红亮.媒体融合发展对大学校园文化的迭代影响及其应对[J].江苏高教,2020(2):66-71. |
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| 作者姓名： | 梁海娜 李红亮 |
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| 作者单位： | 南京理工大学马克思主义学院,南京210094;南京理工大学马克思主义学院,南京210094 |
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| 基金项目： | 本文受江苏高校哲学社会科学重点研究(建设)“政治建设与地方治理”研究中心资助 |
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| 摘 要： | 迭代影响是媒体在技术升级和跨界融合发展中所呈现的一种非线性、浸润式和潜移默化的影响方式。媒体融合发展对大学校园文化的迭代影响主要表现为“客户”意识、“微”处着手和以“快”制胜等特征。面对媒体融合的迭代影响,亟须从话语引领、学生思维、内容创新、平台整合和媒介教育等层面加强大学校园文化建设,以积极有效的行动实现自身文化自觉。
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| 关 键 词： | 媒体融合 校园文化 迭代影响 文化育人 |
Iterative Impact of Media Integration Development on College Campus Culture and Countermeasures |
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| Liang Haina,Li Hongliang.Iterative Impact of Media Integration Development on College Campus Culture and Countermeasures[J].Jiangsu Higher Education,2020(2):66-71. |
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| Authors: | Liang Haina Li Hongliang |
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| Abstract: | Iterative impact is a non-linear,infiltrative and imperceptible way of media influence in the development of technology upgrading and cross-border integration.Iteration impact of media integration development on campus culture is mainly characterized by"customer"awareness,"micro"approach and"fast"victory.Faced with the iterative influence,it is urgent to strengthen the construction of campus culture in universities from the perspectives of discourse guidance,students'thinking,content innovation,platform integration and media education,so as to realize their own cultural consciousness through positive and effective actions. |
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| Keywords: | media integration campus culture iterative impact cultural education |
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