| 我国旅游市场总体供需态势分析 |
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| 引用本文： | 郑志刚.我国旅游市场总体供需态势分析[J].中国软科学,2002(8):57-60. |
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| 作者姓名： | 郑志刚 |
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| 作者单位： | 北京大学光华管理学院,北京,100871 |
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| 摘 要： | 本文分析了我国旅游市场总体供需态势。旅游企业的利润从高利润下降到社会平均利润水平并进一步下降到平均利润水平之下,标志着旅游市场处于供大于求的市场态势。指出旅游市场发展存在的问题和面临的挑战,包括国内旅游市场总体消费水平偏低、旅游消费需求的个性化趋势和旅游产品供给单一的矛盾、旅游市场的过度价格竞争以及加入WTO对中国旅游业的冲击等。
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| 关 键 词： | 旅游市场 供需态势 总体分析 |
| 文章编号： | 1002-9753(2002)08-0057-04 |
| 修稿时间： | 2001年7月18日 |
Analysis on the Aggregate Supply and Demand Situation in China's Tourism Market |
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| ZHENG Zhi-gang.Analysis on the Aggregate Supply and Demand Situation in China''s Tourism Market[J].China Soft Science,2002(8):57-60. |
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| Authors: | ZHENG Zhi-gang |
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| Abstract: | In this paper the author analyzes the aggregate supply and demand situation,points out that the profit of tourism industry has kept falling down,even below the level of the social average profit signals.This is because China's tourism market is in a situation that supply exceeds demand. On the basis of situation analysis, many problems and challenges are identified such as the low level of national aggregate consumption and too much competition in price etc, which exist in the tourism market. |
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| Keywords: | tourism market the situation of supply and demand the aggregate analysis |
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