| 高校体育产业发展研究(综述) |
| |
| 引用本文： | 马静.高校体育产业发展研究(综述)[J].山东体育学院学报,2004,20(1):31-33. |
| |
| 作者姓名： | 马静 |
| |
| 作者单位： | 天津师范大学体育科学学院,天津,300074 |
| |
| 摘 要： | 综述了高校体育产业开发的主要内容，分析了高校体育产业开发过程中的障碍因素。提出高校体育产业应根据自身的弱点和优势选准项目，做好宣传，坚持薄利多销的价格策略，树立关系营销观念。
|
| 关 键 词： | 高校 体育产业 市场营销 价格策略 宣传工作 体育场馆 体育用品 健身俱乐部 管理体制 |
| 文章编号： | 1006-2076(2004)01-0031-03 |
| 修稿时间： | 2003年12月26 |
Research Into the Development of Sports Industry in Colleges and Universities |
| |
| MA Jing.Research Into the Development of Sports Industry in Colleges and Universities[J].Journal of Shandong Physical Education Institute,2004,20(1):31-33. |
| |
| Authors: | MA Jing |
| |
| Abstract: | It has summarized the main content of the development of sports industry in colleges and universities and made an analysis of the obstacle factors in the process of their development.It has been suggested that the sports industry in colleges and universities should choose items accurately on the basis of their own advantages and disadvantages.It should persist in the price policy of small profits but quick turnover and establish the concept of marketing with relations. |
| |
| Keywords: | colleges and universities sports industry marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
